Rated 4.45 out of 5 stars
Most Helpful Positive Review Best mascara if you have sensitive eyes
My eyes are sensitive to everything. And I have severe dry eye. So i would just go without makeup because it was just so irritating. Until i doing this mascara. It doesn't irritate AT ALL. And it goes on nicely, no clumping or anything like that. I haven't had issues with it running but then, I don't wear makeup daily because of my eyes. Even so, I will never ever use any other mascara ever again.
Most Helpful Critical Review Still Stings
I was informed that the formula changed so as to avoid stinging in the eyes (something in the preservatives) - when I washed face or cried. Alas, I tried the new formulated mascara (black) and if it gets in my eyes it still stings. Which is a total bummer because I like the way the mascara glides on to my lashes. No flakes! I do prefer to use my mascara wand (from the loreal lashout mascara) as my lashes are thin. The loreal wand (cleaned after each use) works the best for me. Just wish this W3ll People mascara formula didn't sting.
Reviewed by 610 customers love this
LibbyN from princeton wv
i received this as a free sample and i absolutely love it. it doesnt clump. and makes my lashes look so good. i will definitely be buying this.
Soft, falsies-status, and can reapply!
Crystalcan from Alaska
I am so happy with this product. It's rich and I can really build up my lashes to falsies status. It does take a few coats to get there, though, along with some strategic swipes to deposit extra product on the lashes, and some final passes to work it through and make the lashes even.
Here's something I didn't expect: the first day I tried this, I ended up crying most of the mascara off (emotional day). Well, you know how sometimes mascara can stiffen up and stick together after crying? And reapplication is not an option so you have to go the rest of your day with your eyelashes all clumped together? Not with this one! It's got such a soft, rich texture that if I end up crying it off (or have it smudged after lying face down on a massage table), I can easily reapply, and build it back up to falsies level. That was a pleasant surprise.
I recently switched over from the Bare Minerals line, and I'm so happy with all the products I've tried so far. I used to use Bare Minerals Love Every Lash in black. I'd say this mascara is a lot like that one, but even better. My lashes look thick and separated. And I can feel a little more at ease about not having chemicals all over my face and eyes.
The only caveat I have is that sometimes by the end of the day, there's a little smudged on my lower lash line, but it easily wipes off.
MLF from Minneapolis, MN
I'm so glad I decided to try this! Goes on smooth, no clumping, natural looking. My lashes are not hard & dry - even after wearing all day, they are soft like I don't have mascara on at all! It stays put, not raccoon eyes. Love that there are no harsh ingredients. Nice brush. This might be my go to mascara.
Girl from U.S.
I'm not even joking, this is the best mascara I've ever used. It really lengthens and volumizes my lashes, and it's ewg certified!!! I love it so much, I'm never going back
Love everything about this product!
bmama from SC
I received this mascara as a trial size for free with a purchase. I love everything about this mascara - the thin brush that helps coat and lengthen every last, the clean ingredients, and that it stays on all day with no smudging!
I love this mascara so much!
HC from Wichita, KS
I've been wearing this mascara for well over a year now, and I just keep coming back for more! In my opinion, it works just as well as the Maybelline mascara I bought before, but with much more eco-friendly and healthy ingredients. I'll be a lifelong customer!
Amanda from KY
I've been searching for a natural mascara and I love this one! I am very sensitive to products and this one hasn't caused any issues. It doesn't flake and it goes on easily.
My new fave!
TonyaM from Vernal, UT
When I add a second coat, it's makes my lashes look longer than any other mascara I've tried before. I love how it feels weightless even after the second coat!
Lengthens lashes and is allergy safe!
Sierra from Undisclosed
I love this mascara! The applicator brush is perfect for lengthening without making the lashes clumpy or too thick. I have a sensitivity to chemicals and frequently get a rash by my eyes from most other products that have harsh chemicals but not this mascara! The Expressionist Pro Mascara works wonders on my lashes and is safe for me to use without worry of any allergic reaction and I'm so happy I found it! Thankful for the EWG and this company for prioritizing clean and safe products! #sweepstakes
Heather from Undisclosed
This is the best mascara that I've ever used. It makes my almost non existent lashes appear out of no where!
Smudged eye lids
KEIS from MA
I used this product twice and both times it gave me horrible smudgy upper eyelids. It is not a good look. I did not even wear the product for a full day...in just a few hours there were black stripes left behind by the mascara. :(
Felicia from Undisclosed
This is my favorite mascara I've purchased. No clumps!
Agnieszka from Undisclosed
What more you can ask from a clean vegan beauty? Doesn't irritate my eyes, doesn't smudge, doesn't clump, fabulous
Johanna from Franklinton, NC
This mascara and brush does an incredible job of separating my lashes, and the fine point makes it easy to get in the corners. I don't think I've ever had a mascara that was easier to apply and make it look good. And it doesn't irritate my eyes at all.
I have already purchased this twice so I have a backup!
Denise from Undisclosed
This is the best mascara!! I love how it goes on and makes my lashes look longer! Honest!!! ??
Jannett from Undisclosed
I typically only use makeup for special occasions, but wearing this mascara made me want to wear it whenever I go for a walk or grocery shopping haha. It does not irritate my sensitive eyes and easily washes off with my oil face wash or micellar water. It applies on easily and my lashes look long, wispy, and delicate when I wear it.
Love Love Love!
Seesterlove from Seattle, WA
I've been on the hunt for ages for a natural mascara that doesn't clump, and ideally doesn't smudge or flake. I was using Maybelline's Clump Crusher, which was great at not clumping, not so great at not flaking or smudging. I wanted to find something cleaner, but every brand I tried just glommed all over my lashes, which is a look I don't care for at all. W3ll People's Expressionist Pro Mascara is my new favorite. Not only does it not clump at all, which I love, it hardly smudges either. I've come to accept that some smudging is going to happen since my skincare products are all oil based. But this mascara does a pretty good job at staying on my eyelashes instead of under my eyes. I use the brown for when I want a barely there look on my light colored lashes, and the black for when I want something more dramatic. So happy to have FINALLY found a good match. If you hate clumps too, this mascara is the way to go!
Julianna from Undisclosed
Not that lengthening and has and odd smell like rancid oil. On the plus side it doesn't flake or smudge too much. Would definitely not repurchase. Very let down after having high hopes. There are better clean mascaras on the marked that don't smell bad.
Hands down the BEST natural mascara ever!! #sweepstakes
Crunchy Mama from Clover, SC
I've spent tons of money trying different natural mascaras and they either end up smearing, not lengthening my lashes or clumping.
This mascara works wonders. You can layer it, it doesn't smear and it makes my lashes look x3 the length!! I'll never use another mascara!!
Thin brush, does not apply very well, good for eyebrows only
Curly Girl from CT
Brush is thin and hardly applies any makeup to the lashes. It looks like a brush that you'd use for eyebrows. Comes off easily though. Will not buy again.
I really like this product
Margaret from Undisclosed
I have been trying out different "natural" mascaras for awhile. I by far have liked the way my lashes look with this mascara. The only complaint i have is that after about an hour it starts smudging pretty bad.
Love this mascara
Shawna from Auburn, Wa
I love this mascara, goes on easily, stays on, comes off easily when I want it too and it has clean ingredients. This is better than most of the other natural mascaras I've tried and the price is great.
I've used this for several years and love it!
Biblegirl from Florence, SC
I've used this for several years- probably the best mascara I've ever used. And it's clean, which makes it nearly perfect.
Best mascara I have bought
Ana from Undisclosed
Absolutely love this mascara! It is very low in toxicity. It give my eyelashes length and volume!
Great for me!
Fig from Maine
It creates long lashes rather than thick ones. I find it's perfect for darkening lighter lashes. Mine doesn't clump at all, either, so it looks super natural.